Asset Management

As an ambitious and pioneering company, we oversee hotel and real estate management on behalf of owners and funding partners to maximise cash flow, market share, profitability and asset value, providing the inside information and conclusions necessary to generate improved profits, by making informed financial and operational decisions. Our core emphasis is as trusted advisors to owners, seeing things from their perspective but providing our expert insight.

We have a broad resource within the company, from  financial and analytical down to operational teams, who understand asset management through to the finer departmental detail. We believe in pro-active management on behalf of our clients, and so on an on-going basis monitor financial performance, contractual compliance, the budget process and capital expenditure activities, as well as exit and disposition strategies, in order to align with the owner’s vision for the future with that of the operator. 

​Our management team offers clients peace of mind by taking a pro-active, hand’s-on role in ensuring that investments are diligently appraised on a regular basis.

As our client’s advisor and sometimes investment partner; we listen, plan and act accordingly, aligning our actions with their strategy and getting involved at an operational level. Safi Capital also operate on a truly global scale, meaning that we are in touch with the latest market trends, practices and approaches on a worldwide level.​​​

Market & Financial Feasibility Studies

Safi Capital is constantly sourcing and appraising sites, whether as conversion opportunities or new-builds on behalf of our shareholders, third party investors and clients. 

This has involved establishing strong links with key brokerage and property agents across the globe as well as developers and consulting practices. 

As part of our service offering, we carefully evaluate the market environment to ensure that the investments make financial sense and provide tailored market reports and financial documentation, depending on the scope and requirements of our clients and/or shareholders.

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Investment / Due Diligence

As we have successfully achieved from our own investments, we create value using an array of multi-disciplinary approaches and asset management techniques developed over decades. We understand the complexity of hotels and other real estate asset classes, including timeshare, apartments, residential and retail, as both an operating business and a real estate investment. 

Together with our partners, we have evaluated and/or invested ourselves in projects across the globe. This experience allows us to identify unique investment opportunities which we feel can provide a sufficient return for the risk involved. 

As part of any evaluation, we identify prospects for improving market positioning, cash flow, and operations, and for maximizing overall real estate values, based on short or longer-term hold and exit strategies. We create and execute strategic business plans that maximize returns on our stakeholders invested capital.

Branding

We also can undertake brand research and assist with sourcing and securing new restaurants, bars , F&B concepts, fashion, retail, apartment and sporting brands or other labels as required.​

Operator Search & Selection

We provide a highly customised solution for each hotel and real estate asset, marketplace and location which is aligned with the owner’s strategy. As part of our services, we can provide a detailed operator selection review, which would entail negotiating any management, lease or franchise contracts on behalf of the owner to ensure terms are competitive and in line with market norms.

Hotel Management

Where our client wishes to remain independent and chooses not to enter into a contractual relationship with a bespoke brand or hotel operating company, we can provide logistical and management oversight, including but not limited to financial, sales and marketing, food and beverage and other back-office support.

Operations & Operational Reviews

We have a pool of in-house and external talent that can deliver the best of industry standards for both branded and non-branded properties, improving efficiencies and providing specialist advisory services that can be retained on a short or longer-term basis, depending on the requirements and deliverables.

Concept Development  & Project Management

We act on behalf of the owner or developer to maximise the potential in the marketplace by delivering differentiated concepts resulting in assets with a competitive advantage. 

We ensure investment efficiency during the development phase of each project, and can also retain on behalf of owners qualified specialists to add further value engineering and cost control to projects. 

This includes also sourcing and securing new brands for retail and hospitality industry related projects, whether this be for managing convention centres, creating a new retail or resort destination or developing a new boutique brand with a fashion or other branded label.

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​Seed Capital for Start-Ups

Seed capital is essential to getting your budding business off the ground – but it is often the most daunting stage of funding your business will undergo. 

We will undertake an in-depth review of the opportunity and depending upon whether it meets our own or our preferred investors profiles, may take on equity or provide loans, as well as ongoing support in the form of pro-active assistance and management to help entrepreneurs build their business and deliver returns. 

We involve ourselves in an array of businesses connected with the hospitality and real estate industries, from building brands and new hotel, restaurant, bar and real estate management companies to IT solutions and supplier, B2B and design led concepts.​

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Transactions / M&A Advisory / Disposals

We can take prospective buyers and investors and lead them through the entire journey from initial discussions to transacting and owning the asset or property. 

Our tried-and-tested processes include but are not limited to oversight of the evaluation process and transaction, dealings with banks and lending institutions, surveyors and valuation experts and the due diligence process from both an operational and financial perspective. 

For any valuations, we always use third-party valuation experts and for properties, RICS certified valuers, in order to ensure that every valuation is undertaken externally, ensuring impartiality where we are involved either as an investment partner or advisor.
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