INVESTMENT SALE ADVICE / BROKERAGE - EUORPE / AFRICA
European Hotel Investment and Operating Company
Level of Involvement: Advisor

Appointed to assist with providing options for the sale or leasing of a number of their European and North African assets. This included assisting the owners with sourcing RICS qualified specialists to undertake independent market appraisals and valuations of the assets, together with preparing the information requirements and data room collateral and sourcing investors/operators that might be interested and suitable for any transaction.  

SAFI CAPITAL INVESTMENT

Coffee Shop / Bar Concept
Level of Involvement: JV-Investor

Safi Capital has provided seed-funding for a novel coffee shop/bar concept that encompasses a new approach to drawing customers into the units. The concept is youthful, fresh and modern. Further information will be provided in the near future.

HOTEL ASSET MANAGEMENT & STRATEGIC ADVISORY - EUROPE
Middle Eastern Multiconglomorate
Level of Involvement: Client Representative

Appointed to assist a our Middle Eastern client on their hotel investments in Europe that will be operated by international up-scale hotel operators under a management agreement. The role included reviewing the operations and development plans, budgets and legal framework agreements, with options to re-negotiate where possible terms and milestones in order to minimise liabilities. We acted as the conduit between the owner and the operators within these discussions.

SAFI CAPITAL INVESTMENT

Real Estate 
Level of Involvement: JV-Investor

Over the years, the partners of Safi Capital have co-invested through SPVs in a number of developments, conversions and mixed-use real estate assets across Europe, the Middle East and Africa, including hotels, residential blocks and complexes, student accommodation, offices and retail. 

STRATEGIC ADVISORY & RAISING CAPITAL - AFRICA

African Development Company
Level of Involvement: Client Representative

Appointed to assist the owning company a sizeable mix-use scheme in West Africa which included two up-scale internationally branded hotels and apartment complexes. The mandate includes providing strategic advise with regards to the concept planning, development options and raising of finance.

STRATEGIC ADVISORY & DEVELOPMENT SERVICES - MIDDLE EAST / AFRICA / ASIA
Mauritian Hotel Owning and Development Company

Level of Involvement: Client Representative

Appointed to provide strategic advice and prepare the business plan, protocol and structure of the development and investment function at the company. This included marketing collateral, preparing contracts for management, franchise and lease agreements. An on-going role incorporated evaluating and concluding investment and operating contract opportunities across the Middle East, Africa and Asia.

HOTEL ASSET MANAGEMENT & STRATEGIC ADVISORY - AFRICA
African / Middle Eastern Multiconglomorate 
Level of Involvement: Client Representative

Appointed to assist with project managing a substantial mixed-use development, starting with the hotel, retail and conference facility in West Africa. Our scope of work included reviewing market and financial feasibilities, preparing updated costings, financial and IRR models, updating space allocation planning programmes, preparing RFP documentation and retaining consultants and contractors and managing the development going forward.

HOSPITALITY & REAL ESTATE ADVISORY - FINANCIAL DUE DILIGENCE 
Level of Involvement: Advisor

Safi Capital has been retained by owners to provide due diligence support on a large number of investment opportunities. This has included in some cases a multi-disciplinary team that has been recruited by Safi Capital to undertake detailed operational, technical, legal, tax and financial due diligence on the properties. Recent examples of work undertaken include assets in the UAE, UK, Greece and Albania.  

HOSPITALITY & REAL ESTATE ADVISORY - FINANCIAL MARKET APPRAISALS / BEST-USE / OPERATIONAL REVIEWS
Level of Involvement: Advisor

Safi Capital's team have undertaken numerous financial market appraisals, best-use studies and operational reviews across the world, with a particular emphasis on Europe, the Middle East and Africa. These studies usually incorporate a detailed review of macro-economic indicators; an area and site review; supply and demand analysis; competitive market performance; facility recommendations; projected demand assumptions and conclude with illustrative and indicative estimates of earnings for the proposed development. Recent studies have been undertaken in the UK, Germany, UAE, Tanzania, Kenya and New York to name but a few.

INVESTMENT SALE ADVICE / BROKERAGE - AMERICAS
Real Estate Development Company
Level of Involvement: Advisor

Appointed to assist with preparing a revised financial feasibility and return on investment analysis and thereafter a teaser, investment sales memorandum and marketing collateral in order to either source investors on a joint venture basis or sell outright the up-scale resort located in Costa Rica.

INVESTMENT SALE ADVICE / BROKERAGE - LONDON, UK
Corporate Advisory Firm on behalf of HNWI
Level of Involvement: Broker

Appointed to assist the owning company and their appointed corporate finance advisers in the confidential sale of their new-build 200-room hotel in London that is currently independently managed and operated.

SAFI CAPITAL INVESTMENT

Lodge & Experience Concept
Level of Involvement: JV-Investor

We have provided seed-funding to develop and operate a small group of mid to up-scale lodges and experiences across Europe, the Middle East and Africa. Sites have already been secured in the UK from where the concept will be launched in the near future.

HOSPITALITY & REAL ESTATE ADVISORY - MANAGEMENT CONTRACT REVIEWS / SOURCING / NEGOTIATION 
Level of Involvement: Advisor

We have been often requested and appointed by owners to provide detailed reviews and critiques of hotel management, lease and franchise agreements, as well as sourcing operators that meet the requirements of the owning company. We also have been tasked on several occasions to prepare together with legal counsel, new agreements for operating companies. As part of sourcing an operator or any contract review, we usually would undertake a detailed assessment of the brand, the qualifications and capabilities of the operator,  any contractual options and positions and key commercial terms and performance criteria. We have undertaken on behalf of owners management contract reviews and negotiations for many of the world's leading hotel and spa brands, including but not limited to Starwood, Marriott, Hyatt, IHG, Fairmont, Rezidor, Movenpick, Accor, Six Senses and Four Seasons. 

INVESTMENT SALE ADVICE / BROKERAGE - TURKEY
HNWI 
Level of Involvement: Broker

Appointed to assist with providing financial structuring, capital markets advisory and investment sale advice for this Euro 80m property located at the Golden Horn in Istanbul, Turkey. Role continues to include ad-hoc advice on operational improvements and feedback on investment decisions.

STRATEGIC ADVISORY - UAE
UAE Hotel Owning and Operating Company
Level of Involvement: Advisor

Appointed to assist with preparing the business plan, organisational charts, corporate budget and collateral required to launch a new hotel operating company which already has a number of existing hotels and resorts under ownership and/or various stages of development. This included preparing Standard Design and Operating Planning Guidelines; Management, Technical and S&M Agreements, LOI/HoT and protocols for the development team. Additionally used as a resource to provide ongoing due diligence for new investment and management contract opportunities.

HOTEL ASSET MANAGEMENT & STRATEGIC ADVISORY - AMERICAS
HNWI & Family Office
Level of Involvement: Client Representative

Appointed to assist our client on their recent hotel investment which was managed by an up-scale hotel operator. The role including reviewing a substantial capex investment and repositioning programme, budgets and legal framework agreements as well as sourcing new operators for a spa and restaurant concept. On a weekly and monthly bases, we also undertook pro-active assessments of the operations, assessed financial results against the competitive market and budget and forecasts; and reviewed revenue management; sales and marketing; food and beverage and productivity reports as part of a wider ranging asset management scope of work. 

STRATEGIC ADVISORY - LIBYA
Asian Multiconglomate
Level of Involvement: Advisor

Provided project advisory assistance to the group during their discussions to resolve areas of conflict with their joint-venture partner and lending partner in terms of the shareholder agreement and funding requirements. This included reviewing and critiquing the various shareholder agreements, addendums, minutes of the meetings and modelling various scenarios to derive counter-offers for a new-shareholding structure and funding solution.

HOSPITALITY & REAL ESTATE ADVISORY - BUSINESS PLANNING
Level of Involvement: Advisor

Safi Capital has been retained by owners to provide support during the business planning phase of restructuring or launching new businesses and our experience and understanding across the EMEA region especially has proved beneficial to the process. This usually not only includes undertaking an evaluation of the markets and regional opportunities and threats, but assisting with financial modelling, cost assessments, the preparation of the business plan and presentations and any protocols and structures for the company. Recent work has been undertaken in the UAE, UK and Mauritius.